Who's doing the work
Jeff Petersen
Founder · Austin, Texas · 20 years
Jeff spent the first five years of his career as a paramedic. That's a
job where getting it wrong has consequences you carry with you, and it
leaves you with a particular relationship to the question
will this hold? — one that doesn't go away when the work
changes.
He left the field in 2012 for technology, and has spent the decade
and more since translating complicated systems for large
organizations, much of it serving the Fortune 100. That's the same gap
described above, approached from the other side: the capability exists,
and someone has to make it make sense for the person who actually has
to use it.
Engineering pulled him back. CyberForge Labs is what happens when
someone who genuinely enjoys a hard part problem gets to solve it
directly, without four layers of process in between.